|
Integrating Electronic Media
"Technology is in the process of completely rearranging the way people consume video. ... Big media companies ... need to be on this train or under it."
– Nicholas Donatiello, CEO of Odyssey Fortune Jan 23, 2006 The enticing promise of media convergence made a premature appearance in the late 90s and was easy to dismiss – the products weren't there, the distribution paths were tentative. But technology – not just the gadgets, but their proliferation – is finally delivering. |  |
|
The trick is to leverage talent, experience, and raw content and put those valuable ingredients to productive revenue generating use across the widest range of platforms. Big bang for the brand, access to users that don't consume in the core channel, and a seat on the train headed to future distribution opportunities.
Incandescent Entertainment works with content providers, particularly print publishers, to extend their brand to screen media. It's a strategic approach to convergent media content creation, production, and distribution. It's about working with the assembled talent, and shaping the core content to take advantage of all distribution opportunities – television, streaming media for website use and potential syndication, radio, podcasting, home video programs, the "third screen" (that handheld device we all carry that used to be just a cell phone), electronic newsletters, and a variety of print formats such as syndicated newspaper columns and newsletters. Incandescent Entertainment acts as primary developer and executive producer for the proposed projects carrying them through to distribution, evaluation, and refinement. |
 |
 |
 |
| |
| |
| |
| |
| |
||||||